The Effectiveness of a Proposed Journalistic Treatment for Issues of Green Economy to Develop Literacy among Readers

Abd Al-Messeh, Prof. Abd Al-Messeh Samaan; Abdel-Rahim, Prof. Najwa Kamel; Ismail Raafat, Mrs. Ghada Ahmed Raafat

doi:10.21608/mktm.2021.148653

The Effectiveness of a Proposed Journalistic Treatment for Issues of Green Economy to Develop Literacy among Readers

Document Type : abstracts and research for masters and doctoral students.

Authors

¹ Professor of Environmental Education - Institute of Environmental Studies and Research - Ain Shams University.

² Professor at the Faculty of Mass Communication, Cairo University.

³ PhD researcher and journalist - Institute for Environmental Studies and Research.

10.21608/mktm.2021.148653

Abstract

The study aimed to identify the effectiveness of a proposed journalistic treatment for issues of green economy to develop literacy among readers. The researchers used the experimental design, prepared a checklist of green economy issues, and prepared “Our Green Economy” magazine, in addition to a literacy scale measuring readers knowledge and attitudes. A pretest and posttest of the literacy scale was applied before and after reading the magazine. The result shows that there is a significant statistical difference at (a <= 0.01)between the average scores in the pre and post-test Green Economy issues literacy scale in favor of the post test. Researchers recommended that Journalists should develop what they write and refer to the proposed magazine.

Keywords

Main Subjects

القضايا البيئية

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